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About me

I'm a doctoral student in Behavioral Marketing and Social Psychology at The Wharton School of Business, University of Pennsylvania. I study judgment and decision-making with a particular focus on social signaling and moral judgment. I'm especially interested in the peculiar ways in which moral and reputational considerations creep into our decisions, our experiences, and our perceptions of others. 

My interests in reputation and morality have led me to research questions like: How do consumers come to identify brands as morally good or morally suspect? How do dares and public challenges incentivize ordinarily unimaginable consumer behaviors (like eating bugs or singing patriotic songs in public)? Why do voters penalize politicians who remain neutral on sticky issues? How do kindergarteners learn to manage their public image? And why do we hate plagiarizers who don't harm anyone? 

Prior to my graduate study, I worked at Bridgewater Associates, managing operations, people, and culture initiatives. I received my B.A. cum laude with distinction in Cognitive Science from Yale University in 2015.